Simplicity and Clarity

Follow The Yellow Brick Road:

    This design is more than beautiful; everything about the brochure was very well done and deserves positive recognition. The major eye popping element of the brochure is the bright yellow color the designer decided to incorporate into the layout. This yellow can be found on the cover page and again on the inside, for now lets focus on the cover a page first and then go forward from there… Reading this was a struggle because this brochure is not in English however the design was far too beautiful to ignore.

    Found on the cover is the same yellow mentioned earlier, it is used as a highlighted background for the title or name of the company and was done very well. The yellow is placed very strategically behind only a half of the title, which doesn’t overwhelm the reader with brightness but instead gives it that pop of radiance that it needs. Also featured on the cover page are some images of architect, this is believed to be the focal point of the brochure. The imagery on the cover page is very stylistically simple yet still very elegant, these images range in different tones of cool greys, blacks and whites keeping with the ‘toned down’ theme. The cover page is very straightforward, it features a crispy bright grey background that the artist used allows the design hierarchy of the page to be the title backed by the beautiful bright yellow color behind it, which is of course the most important element of the page.

      Moving on to the inside of the brochure is where you will find the important information the business decided to feature which is very subtle. You find a text block on the bottom half of the first page and that’s pretty much it. The body copy is not much longer than a traditional paragraph keeping it short and simple for the reader and that is always ideal in a brochure. You can also see that the designer features the beautiful yellow color again to the left of the page, keeping it interesting to the reader because most people will flip right by a boring page full of text if there is no emphasis. The final page of the brochure is focused more on imagery and that was very well played by the designer; it ties in the final idea of the brochure leaving you with the impact the image leaves on you and very minimal text.

     This brochure was designed very well, with beautiful repetition of the color schemes and images used; the overall success of this design is defined by the effortlessness of its work - less is ALWAYS more! 

 Bursting With Excitement:

       This brochure is a traditional trifold, this allows for more room than the first brochure that we focused on and that can work out to be a good or a bad thing for the designer and the reader.  The cover page of this project is very well done, you have your design hierarchy which focuses on the main idea of the brochure which is social media strategies.  The design element on the cover isn’t bad. The artist used imagery to represent different social media icons making it more playful and inviting to the reader, they also featured a very straightforward typeface keeping it structured. You may also notice that the designer used a color scheme that may be familiar to some of the readers, the colors can be related to those used on twitter, a popular social media domain which also adds to the creative elements of the design.

        On the inside is where things get a little sticky you open up the brochure to quite a bit of information and it is placed allover. The first page isn’t horrible because you are guided with sub-headers making it easier to breakdown the information which keeps it cleaner but going forward isn’t so simple. The next two pages of the brochure appear to be a bit overcrowded and extremely heavy with information. The statistics were cool and the designer used them in a fun way but with all of the other information it can get very distracting to the readers.

       Also adding to the heavy load of information is the graphics used, there actually isn’t that much body copy in the document however the graphics make it appear to be more abundant and overpopulated.

       This brochure has the potential to be something great but the text should be more organized and the graphics should be toned down just a notch… The designer could have possibly dedicated half a page to text and the other half to graphics and the included the statistics chart this would give more breathing room and make it appear less intimidating to the reader – less is ALWAYS more!